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2007/11/24

亿贝偶像

今天的比赛很精彩,对手们的发挥超级出色,自己发挥就比较业余
虽然说着参与为重,但还是想如果能表现再好一点就好了……貌似我很擅长马后炮= =
想起石川梨华说过作为idol的3个基本条件:喜爱自己、讨厌输给他人、体力
这些全都关系着一个名为“自信”的因素,我全部都认同,但有时候就会欠缺这个重要条件
所以的确是还不够格吧,所以需要更多努力吧……每一次这样的活动都是很好的反省机会呢(如果你确实有好好反省的话,殴)
谢谢今天帮我加油的同学们,支持着我的team,战友vince,评委小良(笑)
谢谢橘子、紫、校友小三、上周见到的雅俊(虽然今天没来)——世界很小,美女很多(心)
 
下面是活动“福利”,伪御姐|||= = 
 
 
 
2007/11/9

google新首页么

谷歌啊谷歌,你为什么叫做谷歌?你是否还是那个google? 
 
newgoogle
 
这个页面看起来很像是hao123,或者说也有借鉴YAHOO.CN?
放弃原来的界面UI是不是脑子进水了,还是股票跌太多受刺激了……=v=|||
 

转帖恶搞

看到一在群里贴的——

双武器

荆棘谷的烟雾弥漫 里面有竞技馆 馆里的盗贼剑断成3段
做奶妈的小德 撒满 练寒冰掌(冰霜震击)打机关抢(月火) 耍流氓圣骑最擅长
还会金钟罩(无敌)铁布衫(保护祝福)
他们会长我习惯 很早就耳濡目染 什么刀枪跟棍棒 他都黑得有模有样
什么兵器最喜欢 剥皮刀 柔中带刚 想要去灼热黑山 下熔火 跳岩浆
干什么 干什么(客)卤莽斩杀命还在
干什么 干什么 (客) 气定神闲护符开
干什么 干什么 (客) 大红喝完打绷带 疾跑闪现莫奇怪 去去就来
一个拦截向前 一记左钩拳 右钩拳 一句缴我械的人有危险
一再重演 一包我不丢的烟(闪光粉) 一放好多年 它一直在身边
干什么 干什么(客) 我打开暗影形态
干什么 干什么(客) 狗城无耻的招牌
干什么 干什么(客) 以被我一脚踢开
快使用双武器 哼哼哈兮 快使用双武器 哼哼哈兮
副本之人切记 黑手无敌 是谁在练剥皮 背包鼓起
快使用双武器 哼哼哈兮 快使用双武器 哼哼哈兮
如果国服兄弟 同心协力 定要狗城诸君 关门扫地 哈!
快使用“卡服技” 哼 我用刀片防御 哼 漂亮的回墓地!

 

笑趴……XDDDDDDDD

怀念当年能把范特西唱的倒背如流的日子…………当然现在也不差=v=

 

 

2007/11/5

Get real focus from your customers

How do you choose between different creatives? It helps greatly if you can get answers to the following:
 
  • Is the creative going make consumers look at the brand and the product?
  • Which creative will have better brand recall?
  • Which creative has the clearest marketing message?
  • Under realistic circumstances will the key messaging get through at all? Do they get the message from the limited time exposure?

Historically answers to the above have been difficult (or impossible) to obtain. Account managers and clients have had to rely on their own judgement and results from generally expensive focus groups. Both give limited insight into what customers will really do.

Focus groups can produce some good insight when used in the right circumstances. They give the consumer a voice, but they don't give insight into the consumer mind or emotional attachment. Unfortunately what the mind thinks, the voice often doesn't say. Consumers can't always tell you how they will behave, instead you need an alternative approach to see how consumers actually behave with your product and/or campaign.
 
A quick example.

Of the two designs below which would you sign off?
 
 
And now? - with looking at the eyetracking heatmaps produced by testing with real consumers (the hotter the spot the more the consumers looked in that area).
 
 

Changing where the model looks changes consumer behaviour. In the advert where the model looked at the product (instead of out of the page) consumers spent a proportionately longer time looking at the product name than the strap line. For this 'cued' advert subsequent recall tests showed that the product name was also more frequently remembered.

Well yes we know its a trivial example - but you get the picture. Subtle changes can change behaviour substantially - and it is only by measuring the real behaviour that we can tell this.

Eyetracking provides a new and sophisticated form of consumer testing that can easily match the cost of your focus groups and provide insight into what your consumers do, think and recall about your product and campaign.

 

很好很强大……我真是未够班啊未够班

 

2007/11/2

何を言いたいのが分からない

除非掌握了方法论的,基本上都是一半是盲人摸象一半是迷信
 
多数人要么十几年如一日从不反省,要么就一思考上帝就发笑
 
要么破鼓万人锤墙倒众人推要么人云亦云要么不知所云
 
因素过多,交叉干扰
 
无主之地,每个人自奉为神
 
学会忽悠要多少年?
 
经历良久者最有发言权
 
旁观者清
 
相对来说,我们这些涉世未深的一脚门里一脚门外的,迷信的几率更大
 
其他人写的,总感觉似是而非,感性成分居多
 
不要迷信
 
洗脑最高
 
 
 
 
 
 
P.S.那匹马我还是没杀掉,靠= =